The Me too movement is the name of a movement started virally as a hashtag on social media. It emerged in October 2017 to denounce sexual assault and sexual harassment, following allegations of sexual abuse against American film producer and executive Harvey Weinstein. The phrase, long used in this regard by social activist Tarana Burke, was popularized by actress Alyssa Milano, who encouraged women to tweet their experiences to demonstrate the widespread nature of misogynistic behavior. Since then the hashtag has been used by more than 500,000 people, including many celebrities.
On January 1, 2018, the collective «Time’s Up» («Time is over») formed by more than 300 actresses that began to meet in October, announced the creation of a fund in Hollywood to help women of all social strata against sexual harassment. Signatories to support the fund include actresses Ashley Judd, Eva Longoria, America Ferrera, Natalie Portman, Rashida Jones, Emma Stone, Kerry Washington and Reese Witherspoon as well as Donna Langley, president of Universal Studios; Shonda Rhimes, producer of the television series Grey’s Anatomy and Scandal; and Tina Tchen, who was chief of staff to former United States First Lady Michelle Obama.
In a letter published in the newspapers The New York Times and La Opinion, the coalition of actresses, directors, producers and other workers in the film, television and theater industries addressed their «sisters» in less lucrative sectors of the United States economy.
On January 7, 2018, at the 2017 Golden Globes ceremony, actors dressed in black following the slogan launched by the Time’s Up collective as a unanimous cry against sexual harassment. He especially highlighted the speech of the journalist and actress Oprah Winfrey, who said: «I want all the girls who are watching this to know that a new day opens on the horizon when that day dawns, it will be thanks to many magnificent women, of whom some are in this room today.